Build a great custom website to convert your visitors into customers and get more leads.

Nowadays, the online presence of a brand is vital, whether it is a small business or a large enterprise. Creating a simple website with pre-built templates is not hard if all you need is a simple, ready-made website that gives a professional look - enough for a small startup. But to stand out from the crowd, you need a unique website for your brand. So, what makes a website unique? A custom website design. By building a custom website, you tailor images, themes, layouts, fonts, and each part of the website keeping your customers in mind. The custom design should also suit your business needs and marketing strategies.

For making a great custom website consider these key features in your website design to enhance user experience which is going to affect your business positively.

Without any delay, let us dive in.

1. A Well Designed And Functional Website

Your website is the digital face of your services, products, company, and most importantly your brand. So, it should be flawless, appealing to your visitors, and look professional. To build an intuitive website you should consider hiring a professional developer who listens to your ideas and shapes them into a beautiful reality. Make sure to design a website that is highly responsive, fast, and delivers value (information/services) to your visitors.

Every page of your website should be functional and load fast as any of it can be the focus of a potential customer. Poorly functioning websites frustrate visitors and make them jump to your competitor’s website.

2. Easy To Use

People are always in a hurry while surfing websites. Use a custom design for your website that helps visitors get useful information faster. Good use of the hierarchy principle allows you to arrange and represent content in a user-friendly manner. Readers focus more on larger and bold texts and then move towards the smaller text. Highlight the most important assets such as your logo or brand name making them prominent.

Use the right web layouts to grab the attention of your visitors. For example, place the important call to action right in the middle of your web design with a bright button - it can ultimately boost your conversions.

3. Design The Website Keeping Your Target Audience In Mind

To build a website from which your customers can benefit, you need to think like your customers. But before doing so recognize your target customers by performing deep research and analysis - collect data about your target market - and develop a custom website that is according to the needs and preferences of your customers.

Make your custom website design look simple - and function simple. Avoid adding too many useless plugins. Try to add plugins that benefit your customers. Make your website easy to navigate, accessible, clear, and user-centric - enhancing the user experience that will have a positive effect on the ranking of your website ultimately boosting sales of your business.

4. Mobile-Friendly Design Is A Must

Many website owners take this aspect lightly. What if I tell you that about 60-70% of all searches are done on smartphones? Yes! You heard it right. There is a good chance that your visitors might be searching your website from their smartphones. Thus, you should design your website keeping mobile-friendliness in mind.

Your custom website design must be user-centric, responsive, and easy to use over any device that your customers might be using, it is going to affect the user experience for your website. A poor user experience will impact your ranking on the search engines making it hard for your customers to find you.

5. Fast load time

Slow-loading websites annoy the visitors. In recent years, the expectations of customers have changed significantly. Most of the visitors wait for a few seconds for your web page to load. After that, they are most likely to jump to your competitor’s website and will never come back because of the annoying loading time.

Optimize your website to load as fast as possible - 4-6 seconds is the best time. Using too many third-party plugins is seen to slow down the loading speed of a website. Try using minimal plugins - necessary ones. This will eventually improve usability which will be good for your website ranking.

6. Create skimmable content

Readability decides how easy it is for your visitors to read words and phrases. If the readability factor of your website is high this means that visitors can easily skim through the content and get the expected information.

You can achieve a high readability score by taking simple steps that matter. Try to make your website design accessible by keeping a good contrast between the background color and text color.

Correct use of heading, sub-headings, bullet points, fonts, themes, and paragraphs break the content and make it easy for users to skim thus improving the user experience - which is a green signal for your website growth and more conversions.

7. Clear Calls To Action

Every web page of your site should encourage people to do something. In other words, call people to take action. For having a great website you should ask people to engage with it. It is no different than making sales.

Add encouraging call to action buttons such as buy now, signup to avail of our services, request a quote, subscribe now, or anything that will benefit your business - just ask for it. Give your visitors a noticeable invitation such as a bright button, link, images, etc.

8. Build Credibility And Win Trust

Most websites lack the credibility and emotional connection that is needed to earn the trust of customers. A chief example of this is that most service-providing websites (and even e-commerce websites) lack a solid About Us page.

Customers want to know about you, with whom they’re doing business? to whom they’re providing information on their credit cards? Some of the ways to enhance credibility are

• Testimonials
• Ratings
• Quotes and reviews of your happy clients.
• Press releases

Your customers care about your intentions. Be transparent in your services and products. Clearly state what you need your customers to do to win their trust which will establish your business empire strongly.

9. Make your contact information visible

If you have a business that requires people to contact you more often (most the service providing businesses), you should put your contact information where customers can find it easily.

Website visitors are lazy to chase you. Put your contact information at the top of the page so that visitors don’t need to search it. Provide multiple contact points like an email, a phone number, put your social links, etc.

Make it easy for visitors to engage - if possible add a live chat button - it will make it easier for your customers to connect with you and get the most out of your website.

Conclusion

Need Help For Developing A Custom Website? One of the top-rated custom web development companies TheCustomWebsites is providing professional help to build intuitive websites. Hire on-demand developers who are dedicated to providing web solutions that help in boosting sales and generating more revenue - seek their professional help at affordable prices. Take a step toward a great website that adds value to your customers’ lives and multiplies ROI.