Think about what makes you read a blog time and again. It might be the information-rich content or writing style. 

What if I tell you one secret ingredient to stay on top of search engines because of your content’s relevancy? It’s RESEARCH. It’s the most important aspect of writing that sets a mediocre write-up apart from a good one. 

Intrigued to know how research can help you deliver maximum value in your blogs? 

Let’s get into the topic without further ado. 

Benefits of Research in Writing a Blog

How can in-depth research of your topic benefit you when writing a blog? Well, here’s a list of benefits I’m sure can convince you to spend half of your time on it. 

Provide Fresh Insights

There are sooo many blogs on the Internet already answering the same user’s query. How will your content add value? 

It’s difficult to come up with unique information on a topic. But, research can help you create unique information by sharing your unique perspective. 

By exploring different papers, websites, and expert guides, you can get a deep understanding of a topic. Only this way you can write something in your unique voice and share your two cents. 

Enhance the Credibility of Writing 

Forget for two minutes that you’re a writer and put yourself in the reader’s shoes. Let me ask you a question: which type of content do you like the most? 

The one that just states information without sourcing it or the one where claims are backed up with research? I’m sure the second one is because it helps build credibility that this information comes from a legitimate source.

Likewise, spending more time on research and sharing the facts and insights will improve the credibility of your content. 

Improve SEO of Content

Linked to the previous point, research can help in improving the SEO of your content. 

Gone are the days when KEYWORDS were the only way to rank on search engines. According to Google’s policy, content that adds value and answers users' questions will likely rank at the top. 

So, proper research while writing a blog can help you in:

• Share the latest information

• Write relevant content 

• Improve SEO

Writing helpful and relevant content would help you get more eyeballs. 

Improve the Quality of Write Up

What else does research do for you? 

It improves the quality of the overall write-up. Research gives you command and clarity of the topic, which is the only way to communicate your message. 

Research is a MUST to avoid common pitfalls, such as stating wrong information, misinterpreting the information, and making wrong claims. 

Research can also help you generate ideas for presenting information differently. You can learn alongside and present the information more precisely and accurately. 

Increase Reader’s Engagement

As I stated, research can help you present the same information differently. You can make your content interesting and relevant to your target audience and get better engagement. 

But how can you do that? 

• Research different content ideas i.e., long-form, listicles, how-to

• Experiment with all of them one by one. 

• Observe the audience’s engagement. 

• Pick the one that your target audience likes the most

Besides this, well-researched content builds great trust. 

Help You Write with Confidence

What will be your confidence level if you know that whatever you write is correct? It’s 200% obviously because every word you write, or every claim you’ve made is research-backed. 

You can share it with your social circle, too. 

By taking your time to research your topic and writing it thoroughly, you can write your blog with more authority and conviction. 

In a Nutshell

That’s a wrap!

Writing for the sake of writing won’t take you anywhere. The RESEARCH recognizes your ideas and helps you stand out in the crowd. 

It improves the quality, reflects confidence through our writing, and enhances the SEO. 

So, next time you sit at your writing table, spend half of your time brainstorming and researching so your writing reflects your perspective. 

Let me know what you want to read next.