HER Beauty — Copy Improvement Case Study

Role: Content & Copywriter (Practice Project)

Brand Problem
The website lacks:

• clear messaging

• emotional storytelling

• local positioning (Pakistani audience)

• SEO keywords

Suggested Headline Options

“Love your real skin — with skincare made for Pakistani women.” or

“Gentle, clean, skin-positive beauty — for Pakistan, with love.” or

“Reviving beauty and redefining standards for Pakistani women.”

Brand Description (Final Version)

Optimized for SEO + clarity + conversion:

“Her Beauty is a skincare brand made for Pakistani women. Our clean, gentle, and cruelty-free formulas support your natural glow. Because you are beautiful in your natural skin tone. And we’re here to help you love it deeper, every day.”

SEO Focus Keywords

Pakistan skincare, gentle skincare, cruelty-free skincare, Pakistan
natural glow, melanin-friendly beauty

Why This Works

• Clear identity + local targeting

• Emotional connection = trust

• Mobile-friendly, simple wording

• Search-engine optimized

• Matches the beauty mindset shift in Pakistan

Being a Content and Copywriter, I can confidently say:

People don’t buy “products.”
They buy the trust, confidence, and care that those products give them.