WHY CUSTOMER SERVICE IS IMPORTANT FOR BUSINESS

Did you know that 84% of companies that improved their customer service reported an increase in revenue?

Possibly the fact above is enough to convince you that your business needs to have customer service. Let us be real! Generating revenue is one of the main goals of your business. 

But if you are looking for reasons to establish a customer service department, the following are 5 reasons why every business needs it:

1.      ONE LAST PUSH

No matter how detailed the description is, there is always some ambiguity in the customer(s) mind. They still cannot decide if they should go for your product/service. The customer service team gives that potential customer that one last push to make them amongst the loyal ones.

 A customer service team ensures that a customer abandons your service/product only if it is not suitable for him and not because he was uncertain about your company. This also ensures that they know exactly what your brand has to offer.

2.      HELPS GAIN CUSTOMER TRUST

With endless options available in the market, a customer is always skeptical about every brand he has not tested out. While all businesses claim to be the best, your potential client is having a head spin deciding who they should trust.

This is when the presence of the customer service team comes in handy. Your customer should feel less risky about your brand. They should have a sense of security that if they face any inexperience, there will be someone to accommodate them.

3.      BRAND AWARENESS

The customer service team is there to assist the customers for sure. But, it also has the power to represent brand culture and also prove that customer satisfaction is the company(s) top priority.

A well-groomed, trained and responsible team creates a positive impact on the audience. Thus, increasing the chances of creating leads and retaining existing customers.

4.      BE IN GOOD BOOKS

 No marketing campaign or offer can conquer the power of word of mouth. The biggest tool for attracting new customers is being in the good books of existing ones.

 Let us be real! Our customers trust their family and friends more than the celebrity who endorsed your brand or the gimmicky marketing tools you use. 

The existence of customer service ensures minimizing bad experiences consequently maximizing the chances of people recommending your brand to their acquaintances and giving positive reviews on public platforms.

5.      PREVENT EMPLOYEE TURNOVER RATE

A high rate of employee turnover disrupts the workflow. Thus, employee retention is as important as customer retention. Having after-sales problem cases is inevitable for any business. No matter how true-to-the-promise your product is, some customers will still be unsatisfied.

 If there is no customer support to cater to their problem, then the buyer can do nothing but rant about it, which they probably will. This tarnishes your brand image. No employee wants to work for a company that is ill-reputed and therefore, will leave you for a better, more respected company.

CONCLUSION

There is no doubt that a relationship that has two-way communication is much stronger than one that does not have any. Customer service allows you and your customers to communicate with one another. This communication is a tool to strengthen your relationship. It also allows you to conduct a SWOT analysis of your business.