Meta Description: Brands choose Whiteboard animations in the USA to effectively engage the audience and convey a complex message, but there is more to it. Let’s find out!   

If you want to make your brand visible among potential customers in no time, target people's emotions while marketing your brand. And for that, there is no better option than animation. The animated explainer video has proven to be an essential marketing strategy. Because of the nostalgia it creates, that not only targets emotions- but also creates a lasting effect on customers’ minds. 

Many studies have shown that animations are the best instrumental tool that conveys information through a visual story. About 90% of the info transmitted to the brain is visual; almost 60% of people are visual learners. You can connect the dots here.  

A question that arises; is which type of animation you should opt for, well, any animated video works just fine, but the whiteboard animated videos have a fan base of admirers. However, making animation is no joke. Animations are easy to learn but hard to master, so try to keep yourself connected with professionals in whiteboard animation in the USA because only experts can give you professional results.    

Note that any whiteboard animation video should focus on the brand’s message, but the whole idea should revolve around storytelling. The story will engage the audience.

Whiteboard Animations- Starter

Well, that’s enough ranting for the introduction. Let’s dive into the basics of whiteboard animations.  

What Is Whiteboard Animation? 

Do you remember your early school days when teachers would make drawings on the whiteboard and teach us concepts that were hard to understand? Similarly, whiteboard animations consist of a board, a hand, and hand-drawn images with a storytelling narrative.

Whiteboard animations have some other names like;

• Whiteboard explainer videos
• Animated doodling videos
• Video scribble

All these names have similar meanings; they convey the idea and deliver a message to the audience in a simplified manner.

Note that; making these animations is tricky to balance even the most crafty artist (illustrator and narrator) finds it difficult to match the flow. So, if you are making whiteboard animations in the USA, make sure to connect with experts, then you will get a perfectly synced video.        

Why Are Whiteboard Animations In The USA Popular? 

Whiteboard animation grabs attention and engages the audience with the help of appealing characters and text. The combination of artistic images and the narrative in the background follows the rhythm and seamlessly unfolds the story, which breaks any complex topic into digestible chunks. 

Here are the top three reasons why whiteboard animations are popular;

1. Whiteboard Animated Videos Are Focused

These videos convey a complex message. It has three mediums: a board, a hand, and some images. 

So let’s suppose you have something technical to explain, as shown in Gear Grinding in Automotive. In this video, the company has to explain the different kinds of grinding, and they choose whiteboard animation. Check out how beautifully they have broken the complex topic into chunks with hand-drawn drawings and text without voice-over.      

1. Anyone Can Understand What's Going On

Another reason for using whiteboard animation is anyone can understand the message. Because of the images and the text, even if there is no voiceover. The transition is easy for human eyes and smoothly unwinds the concepts. 

Note that; although using voice is not mandatory, using it makes the whole video more engaging and fun to watch.   

1. Whiteboard Animations Can Help In PR

If you make whiteboard animation in the USA or any other country, and it's highly creative, it will do free PR for your brand. Let us face a fact, what is familiar among humans? Emotions and feelings, right? So if any marketer uses emotions to convey a message, then the chances are very high that people will share it with their loved ones.

Note that; Do not try to target negative emotions like guilt, anger, and fear in such videos. It will negatively impact your brand’s image.  

Who Should You Opt For Whiteboard Animated Videos? 

Any business or brand (regardless of its nature) can use whiteboard animations to convey a message or any information, such as financial, tech, or corporate companies. E-learning institutes, even many non-profit organizations, opt for whiteboard animations in the USA to educate people. Because of its simple nature and broad appeal, anyone can customize and mold it to convey any information.

Look at the Gender Responsiveness Ceasefire video. Here animation analyzed and explored why gender responsiveness matters in the ceasefire agreements.    

Note that, Whiteboard animation might not be the right choice when the message you want to convey is seemingly simple.

How to Use A Whiteboard Animation?

Whiteboard animations are helpful in several ways, but here are our top three ones.

1. To Present Complex Ideas

If your topic contains technical terms that could bore the audience, whiteboard animations can come in handy.

Whiteboard animations are excellent, whether you are introducing a new product that is typical to explain or it is a new business plan you need to discuss with your team. People will be intrigued by watching the video because whiteboard animations are fast-paced and retain the attention of the audience.

1. To Convey The Message All At Once

With explaining a complex idea, whiteboard animations have the power to convey the message all at once. It is because the whole scenario is curated in a way that links multiple messages seamlessly.

Take a look at this Manhattan Tech Support video. The animators mentioned more than four messages and explained the benefits of opting for their services seamlessly without bombarding info.

1. Little Humor Can Go A Long Way

Conveying humor and making the audience laugh is not a piece of cake. It requires the actor to be professional. But things get easier with animated characters; a little work on their expressions and adding some effects in the voiceover works just fine to make the audience laugh.       

Check out the Scolding Alarm Ringtones whiteboard animation if you want a good laugh. Here the character skips school to get extra time for a nap and joins the navy to sleep peacefully. And the rest is history! 

Benefits Of Whiteboard Animations

There are many benefits to using whiteboard animations in the USA to connect with the audience and enhance the message for better reach.   

1. You Can Utilize Archives 

Let’s say you have an old and sad podcast or other audio content sitting in your draft, and if you want to reuse it, use it in the whiteboard animation. Trust us; it will breathe new life into it. 

1. Animations Are Cost-Effective  

Making a live-action video requires thousands and millions of dollars, and apart from the money, it is hectic. You will need to arrange the professional actors and live locations for a few days, and you will need food and drink for the cast and crew. Let us get real, performing a live-action requires a few takes, but if you opt for the animation to market your brand, it will cost you way less.   

1. Helps To Convey A Boring Topic

If you need to explain to your team company terms or any legal terms and conditions, you can go for whiteboard animations. The character, visuals, and text with narration in the background will make a dry topic compelling to watch and easy to understand.      

Conclusion

Throughout the blog, we have covered the basics of whiteboard animation. The rule of using animation as a tool; to convey the brand message or to market your product is simple. You need to work on storytelling and add humor, or you can connect yourself with an expert on whiteboard animation in the USA. If you are looking professional company like Scribe Bunny, it is your one-stop solution for whiteboard animations. Best of luck with the animation!