What should you expect from a man who has had the most challenging and unpredictable childhood? A baby who got lost during the war of Lahore and reunited with his family only after a few days. A child who wakes up in the middle of the night from an ear-piercing sound, in the city of Dhaka, and seeks shelter under the staircase to be safe from air strikes. And a boy who spends his sixth and seventh birthdays as a war prisoner in India before he could migrate to Karachi, Pakistan. You can expect such an individual to be resilient, irrepressible, and above all full of life experiences, which reflects in his creative works.
Do you know of one such man? We bet you do but still can't figure out who that is! Because that's not what he’s known for. What he’s known for is his love of culture. You know him for his one-of-its-kind craft. And the world has known him for thirty years of excellence in fashion.
Ladies and gentlemen, you guessed it right! That man is none other than Amir Adnan. He is a magician in the world of fashion who has paved his way to become one of the most prestigious designers in Pakistan and internationally, against all odds.
Not even in his wildest dreams, he would have thought of becoming a designer. Thanks to his admiration for a kaleidoscope he was able to discover the artist in him even in a corporate and mundane setup. Being a Business finance major from IBA, Karachi, he worked at Grinleys Bank. They sent him on a work trip to Madras. He was reluctant to go there but little did he know that it would become the very place where his romance for fashion would light up.
He came across unique checkered ties in the bazaars of Madras. Amir drew inspiration from there and hand-made a tie himself on his return to Pakistan and wore it to his office. He started taking orders for the much-demanded tie. His second venture was italic block printed jeans. It proved to be a blockbuster in both local & international markets. This marks the beginning of the legacy of Amir Adnan.
He opened his first store in Karachi at the age of 19. Growing popularity and demand urged him to open doors in Multan, Islamabad, Lahore, Faisalabad, and Hyderabad. He touched international markets with a flagship store in Dubai.
However, quality has never been compromised despite the growing quantity and magnitude of the brand. His unmatched premium pieces got him the Pride of Performance Award in 2006 for his outstanding achievements in the field of Arts and Design. He has also been awarded the Lux style award for “Best Menswear Designer” in 2006 and 2016.
The intricate artwork has been showcased on esteemed platforms including Dubai Fashion week and Fox Tv Live show, in LA. Locally, the Amir Adnan collection always becomes the heart of the Fashion Pakistan Weeks, Bridal Couture Weeks, and other fashion events.
His audience is already in awe of his excellence in apparel. Whereas he is set on an expedition to prove his mettle in other spheres. He is now tapping into accessories including wallets, towels, and personal-care & beauty products such as cleansers, cologne& lip balms to name a few.
However, it is important to note that his creativity is not limited to catering to physical needs only. For his Ramzan collection, he got it endorsed by deaf people. In addition to that, he has produced a short film paying tribute to the deaf community.
No doubt Amir Adnan has set the benchmark quite high for people in his field.
@Aroosha.I
Copywriter | Contentwriter | Social Media Strategist & Manager
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